About This Project
- Client Brief
Legacy was tasked with organising a half-day afternoon event in Central London to showcase GE’s commitment to advancing the UK’s energy agenda.
- Purpose of the Events
The objective was to launch the GE Vernova brand positioning GE as a leading provider of energy transition technologies, attract key policymakers, and build a diverse network of advocates spanning the political spectrum.
- How we delivered the event
The event featured a mix of formats, including keynotes, fireside chats, panels, breakout sessions, and a networking drinks reception. A distinctive venue and on-site customer interviews, contributed to the overall success. The use of sustainable coasters as souvenirs and sustainable brand presence added a memorable touch.
- Outcomes & Lessons Learned
The event successfully achieved its vision, with the right tone and high-calibre participants. Meticulous planning and customer engagement were key strengths, as was cross-functional cooperation. Exclusivity, swag, and unique venue elements left a lasting impression. Areas for improvement include consistent moderation across panels and exploring the potential of customer dinners as extensions of the formal agenda.
- Sustainability Achievements
Coming soon
Date
June, 2023