Legacy was tasked with delivering a sustainable, 3-day conference in Central London for 350 attendees in June 2023.
Purpose of the Events
This event repositioned Gold Standard for reconnecting with the market post-pandemic. The objectives included driving brand awareness, strengthening stakeholder relations, fostering collaboration, and seeking feedback on key sustainability priorities.
How we delivered the events
Legacy oversaw all aspects of speaker management, covering event design, communication coordination with speakers, asset collection, minute-to-minute run of show, audio-visual supervision, and on-site facilitation for both the main stage and breakout sessions. Our responsibilities extended to sourcing and overseeing the venue and other suppliers.
Outcomes & Lessons Learned
The conference successfully achieved its objectives, re-engaging with the market, presenting innovative ideas, fostering networking, and engaging key accounts. The event stayed within budget while minimising its carbon footprint and supporting the local community.
Energy & Carbon: the chosen venue, had BREEAM In-Use Outstanding and ISO 14001 certifications, emphasising energy efficiency combined with solar panels.
Materials: Single-use plastics were eliminated, through strategies such as digital signage and plantable name badges made from surplus material from the textile industry and filled with chamomile or tomato seeds.
Transport: The event was held near Kings Cross station to facilitate easy access to Europe by trains for delegates. Flight carbon emissions were triple offset by the client as this is a core part of their business.
Food & Beverage: A primarily plant-based menu, locally sourced ingredients, and transparent supply chains contributed to a sustainable culinary experience.
Wellbeing: Considerations for attendee well-being included natural daylight breaks, “Green & Lean” labelling for healthier food choices, and low-sensory areas.